A book is not about something.
A book is for Someone.
- You want to write a book that matters.
- A book that readers love and rave about.
- A book they underline, dog-ear, and highlight.
- A must-read.


“When you are ready to embark on the Artist’s Journey and write the book you were called to write, read this book. AJ Harper’s Write a Must-Read is itself a must-read, an essential resource to help you produce the works you were put on Earth to bring forth.”
Steven Pressfield
Bestselling author of The War of Art

“If you want to write a book everyone talks about, this is the book that will show you the way. Write a Must-Read is honest, empowering, and actionable.”
Mike Michalowicz
Wall Street Journal bestselling author of nine books, including Profit First, Clockwork, and Get Different

“Even after having worked with AJ on two books, reading Write a Must-Read encouraged me to do more of the most important thing: Get to know my reader even better. Reader First isn’t just a philosophy. It’s a step-by-step process to write the must-read book your readers are waiting for you to write.”
Jeffrey Shaw
Author of LINGO and
The Self-Employed Life
ORDER YOUR COPY OF THE BOOK TODAY, AND
GET YOUR HANDS ON EXCITING BONUSES:
STEP 1
Order Your Copy

For bulk order (12+) please contact AJ’s team.
FEATURED BONUS OFFER:
Private 45-minute Core Message Brainstorming Session
with AJ Harper ($2,500 value)
(AJ does not take private clients, so this is your chance to get a 1:1
with her to ensure your book has a strong foundation.)
Winners announced July 1, 2022.
WHEN YOU BUY ONE BOOK YOU’LL RECEIVE:
Bonus #1
DIGITAL COPY OF THE BOOK
to enjoy reading until your
printed copy arrives!

Bonus #2
ENTERED TO WIN CORE MESSAGING BRAINSTORM SESSION
WHEN YOU BUY THREE BOOKS YOU’LL RECEIVE:
Bonus #1
DIGITAL COPY OF THE BOOK
to enjoy reading until your
printed copy arrives!






Bonus #2
INTERVIEW STRATEGIES TO GET GREAT STORIES CLASS
In this Mastercraft class, you’ll learn how AJ:
- Finds people to interview,
- Follows the breadcrumbs to find the real “turning point” story,
- Pulls the key details she needs to tell that story in a compelling way,
- Uses the transcript to craft a memorable story that truly connects.
- Includes a tip sheet with sample questions to ask.
Bonus #3
ENTERED TO WIN PRIVATE CORE MESSAGING BRAINSTORM SESSION
WHEN YOU buy 12 bookS you'll get:
Bonus #1
All BONUSES FROM PACKAGE 1 +
our first package level.






Bonus #2
TEST DRIVE YOUR CONTENT CLASS
Enjoy this 4-hour recorded class AJ created to help her students get to know their ideal reader better, test the content for their book to make sure it works, make adjustments based on feedback, gather anecdotes and stories for their book, and build buzz for their book months in advance.
Regarded as a “life changing” course from AJ’s students.
WHEN YOU BUY 24 BOOKS (ONE CASE) YOU'LL RECEIVE:
Bonus #1
All BONUSES FROM PACKAGES 1-2 +
our first package level.






Bonus #2
MASTERCLASS: HOW TO USE PERSONAL STORY IN NONFICTION
July 13, 12-4pm Eastern | $1500 VALUE
In this four-hour class, AJ will show you how to uncover compelling personal stories from your own life and decide which of those stories to use in your book. Through Live Edit, she’ll share her process for weaving stories with teaching points and research.
WHEN YOU BUY 48 BOOKS (TWO CASES) YOU'LL RECEIVE:
Bonus #1
All BONUSES FROM PACKAGES 1-3 +
our first package level.






Bonus #2
Masterclass: Core Message Laser Coaching
July 22, 11am-3pm Eastern | $2500 VALUE
WHEN YOU BUY 96 BOOKS (FOUR CASES) YOU'LL RECEIVE:
Bonus #1
MASTERCLASS: HOW TO USE PERSONAL STORY IN NONFICTION
July 13, 12-4pm Eastern | $1500 VALUE
Bonus #2
Masterclass: Core Message Laser Coaching
July 22, 11am-3pm Eastern | $2,500 VALUE
Bonus #3
PUBLISHING PATH STRATEGY SESSION
$2K VALUE
How do you do that, when you’ve never written a book like that before?
When you aren’t sure what content to include, or how to organize it?
And when you’re not sure if your idea is worth pursuing in the first place?
At the heart of the answers to all these questions is a craft created by AJ Harper, ghostwriter and editor for some of the foremost thought leaders of our time. The foundation of that craft is a simple, yet powerful philosophy: Reader First. When you learn how to put your reader first at every stage of book development, writing, and editing, you can create the connection and trust required to transform their lives.
In these pages, Harper reveals the proven methods and frameworks she has used for nearly two decades to write and edit perennial bestsellers. It’s not the easy way, or the fast way; it’s the effective way. The payoff for doing this important work: a must-read book, and a massive readership who serve as ambassadors for your message and your brand.


In this Book, AJ Harper
will show you how to:
- Get to know your ideal reader, so you can write a book that resonates with them
- Craft a shareable, game-changing core message
- Declare a promise you can deliver within the pages of your book
- Create a transformational outline with your reader in mind
- Manage your inner-critic trolls so you can finish your first draft
- Navigate the editing process
- Self-edit your book so you can keep your reader’s attention the whole way through
- Ensure your book actually works for your ideal readers
- Understand your publishing path options
Find it Here!
About AJ
AJ Harper is an editor and publishing strategist who helps authors write transformational books that enable them to build readership, grow their brand, and make a significant impact on the world. As a ghostwriter and a developmental editor, she has worked with hundreds of authors, from newbies to New York Times bestselling authors with millions of books sold. AJ is writing partner to business author, Mike Michalowicz. Together they’ve written nine books, including Profit First.




Praise for Write a Must-Read






bulk order today
Write a Must-Read
When you order bulk copies of Write A Must-Read, AJ will be happy to design a custom bonus experience for you, your authors, and your colleagues.
Simply contact our team using the button below to schedule a 1-1 conversation about your ordering needs. We can collaborate on ways to enhance your book experience through speaking, workshops, training sessions, and more.